Author: Lois Nicholls

words

Lost for Words

Words I fear, are dearly departing. Not permanently in a sinister, deeply sad early-onset Alzheimer’s sort of way. I mean temporarily. Going AWOL for a few minutes then reappearing with wanton abandon, casually, as though they hadn’t disappeared in the first place. Their nonchalant “Gotcha!” reappearance can be while I’m in the shower, driving or performing some random task. They’ve been known to pop up while eating chocolate or while seeking out another word entirely. It’s that random – a game of hide and seek where they’re always doing the hiding. It hasn’t always been like this. Words would momentarily disappear for long enough to say, “Ummm …” and back they’d pop. With dependable regularity. But now? They get lost in transit. They worm their way to the back of my brain and have a fat party before deciding to return. In the writing game, this does not bode well. It’s not as though any old word will do. Sometimes it’s the elusive one that I want, not a stand-in imposter. So I increasingly turn …

brochure-testimonial

Need Customer Testimonials for your business?

For customer testimonial brochures to be effective, it’s vital that they include enticing headlines and persuasive copy that grabs reader attention up front. Customer testimonial brochures should be easy to read. They need to be compelling in style. Your readers or prospective clients should easily grasp the benefits your product or service offers. One of the joys of my job as a writer is that each day is different. I may be asked to write a blog post for an interior decorator one day and on another, a feature article aimed at a newspaper. I could also be asked to write content for a company website or edit corporate content. Much of my work involves communicating directly with clients over the telephone or face to face. Recently, Mark Spicer, a financial risk/insurance broker and partner at Axis Investment Centre, contacted me. He asked me to interview his clients and write up a series of customer testimonials for brochures he planned to produce. We met at his offices and he gave me a brief outline of what he …

A Bone to Pick with Paleo

BRISBANE, AUSTRALIA — The beleaguered Pete Evans of paleo persuasion might just have an ally on the far-flung side of the world. His name is Professor Tim Noakes and I truly believe he and Pete should chew the cud, so to speak. The renowned Cape Town based professor you see, is also under public scrutiny for his dietary views. He is a great protagonist of the Banting diet (very similar to Paleo but says yes to a little dairy). Sugar is pure evil. He’s also the author of The Real Meal Revolution. His original notoriety, however, was gained from a heavyweight book he once wrote, The Lore of Running. Noakes’ recent media scrutiny stems from his complete backflip when it comes to his former high carb teachings. He’s been pretty vocal about his new high fat, low carb diet. He, like Pete has been publicly bashed by dieticians and worse, fellow Cape Town University academics. The public is also fed up, judging by a reliable source of scandal, Facebook. Years ago, every running enthusiast I …

Drop ‘organic’ for one Elle of a 50th

THERE’S BEEN been a lot written lately about Elle turning 50 next year. I take an interest because I am almost the same vintage and so, share a particular affinity with the magnificently proportioned and ageless model known as The Body. In case you’re wondering, the tag mentioned above justifiably stuck after her five cover appearances on the iconic Sports Illustrated magazine. I was born in July ‘63 – my friend Elle in March ’64 – which makes us a mere eight months apart. We both finished school in ‘81 so could, theoretically, have been classmates. We could have enjoyed the same movies – For Your Eyes Only, The Postman Always Rings Twice, Raiders of the Lost Ark … remember those? We probably listened to the same music, boogied on the disco floor to Blondie’s Call Me and went through a phase of schoolgirl anarchy with Pink Floyd’s Another Brick in the Wall. We could well have slow-danced to Captain and Tennille’s Do That to Me One More Time … aah, the memories. The similarity, …

Let us grow old without the guilt

IN MY MOTHER’S ERA, middle-aged women were content to be middle-aged women. They wouldn’t dream of trying to fit into their teenage daughter’s jeans or befriend their friends on Facebook, if there was such a thing back then. I remember whispered concern about a particular woman who would walk miles to maintain a stick-like figure but, mostly, women had a healthy approach to life. Manic walker aside, I don’t remember anyone looking like a whippet unless born that way and there was no power walking with weights or hiring a personal trainer to work on “abs”. Cross-fit? That would be exercising with a bad attitude. There were no gym junkies because there were no gyms and a weekly game of tennis was the sociable exercise of choice. My mother had a friend called Lorna Jane but she wasn’t a gym clothing icon, her surname was Smith, not Clarkson. The more adventurous souls took up yoga when the fad hit my little country town and I recall my nicely rounded mum proudly showing us how she …