All posts filed under: Brochures

brochure-testimonial

Need Customer Testimonials for your business?

For customer testimonial brochures to be effective, it’s vital that they include enticing headlines and persuasive copy that grabs reader attention up front. Customer testimonial brochures should be easy to read. They need to be compelling in style. Your readers or prospective clients should easily grasp the benefits your product or service offers. One of the joys of my job as a writer is that each day is different. I may be asked to write a blog post for an interior decorator one day and on another, a feature article aimed at a newspaper. I could also be asked to write content for a company website or edit corporate content. Much of my work involves communicating directly with clients over the telephone or face to face. Recently, Mark Spicer, a financial risk/insurance broker and partner at Axis Investment Centre, contacted me. He asked me to interview his clients and write up a series of customer testimonials for brochures he planned to produce. We met at his offices and he gave me a brief outline of what he …